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Principles
and Practices
for
Nonprofit Excellence
Evaluation
Nonprofit organizations have proven to be highly effective at
a wide variety of tasks that benefit society. An essential responsibility
of every nonprofit organization is to assess the impact of its actions
and to act upon this information. The public has a stake in nonprofit
performance and is entitled to information regarding organizational
results. Nonprofits should regularly measure their performance against
a clear set of goals and objectives. They should share this information
with their constituents and the public and use it to continually
improve the quality of their processes, programs and activities.
Responsiveness
1) Nonprofits should commit to effective and efficient delivery
of services and should always strive to improve processes, programs
and results.
2) Nonprofits should have a regular system for investigating ways
to improve their services, programs and internal processes in order
to best serve their constituents.
3) Nonprofit programs should take into account and respond to
the experience, needs and satisfaction of the constituents they
serve.
4) Nonprofits should conduct program evaluations in ways that
are culturally sensitive and appropriate for the community served.
Measurement
5) An organization’s measurement systems should be practical
and useful to improve ongoing processes, activities and results.
6) An organization’s measurement systems should be used
to evaluate organizational effectiveness and inform its operational
plan.
7) Performance measures should be realistic and appropriate to
the size and scope of the organization and its constituents.
8) Measurement should include information on satisfaction, activities,
results and community input.
9) Performance measures should be specific and based on evidence
gathered before, during and after program development and implementation.
10) Measurements may include both qualitative and quantitative
data.
11) Measurements should include data on efficiency and effectiveness.
12) Nonprofit organizations should contract with other organizations
or consultants to serve as external evaluators when appropriate
and feasible.
End Uses
13) Evaluation information collected from individuals must be
kept confidential unless they give consent for its release.
14) Nonprofit evaluation should be ongoing and should include
input from a wide variety of constituents, service recipients and
volunteers.
15) Nonprofits should be open to hearing from and having comprehensive
discussions with members of the public who may question the organization’s
effectiveness.
16) Nonprofits should use evaluation results to improve programs
and activities and incorporate the results into future planning.
17) Nonprofits should communicate evaluation
results to a broad range of constituents.
Copyright (c) 2005 by the Minnesota Council
of Nonprofits. All rights reserved. No part of this publication
may be reproduced or transmitted in any form or by means electronic
or mechanical without the written consent of the Minnesota Council
of Nonprofits.
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